This is the first use of the typeface “Pixbo” designed by Propeller and commissioned by General Motors Europe for the premium brands SAAB and Cadillac.

The client’s logotype is constructed from the distinctive element, the bow that connects the ‘i’ with the ‘t’ in ‘ict’. In connection with a classic serif typeface it characterises the umbrella institution it is today. We were commissioned to design the whole corporate identity and accompanying guidelines for the client to implement and maintain the profile over the years to come.

The Orzone corporate identity is constructed from the distinctive element, the hospital cross or the plus sign to separate the ‘or’ (standing for operation room) from ‘zone’. It comes in three different weights; light, medium and bold. As a compliment to that there is the symbol which is the short version of the logotype. Orzone’s identity is as well applied to its subdivisional products orcamp, orguide, orplan and orkey. The corporate identity elements are integrated into the company’s internal and external communication platform.

Propeller has designed the show identity and titling sequences that supports and navigates the show. We used simple restricted editorial typography that frames the colourful motion of the fashion history. On-air during spring ‘08 on Wednesdays at SVT 2, 21.30. Enjoy!

To create a physical manifestation of the typeface Propeller designed a type-specimen book to present the three weights of the typeface and all characters that was drawn. The book shows samples of the typeface combined with images from the lush surroundings of the little municipality of Pixbo outside of Gothenburg in Sweden where SAAB Advanced Design Centre is situated.

We came up with racetrack-shaped packaging that fits into a wide variety of store fixtures. Key information is visible from the front, side and top. A system of colors and symbols makes it easy to identify products, styles, and sizes. Fully recyclable and environmentally friendly, the packaging also features a simple, straightforward graphic language that helps consumers choose the kind of base layers they need for their specific sports.

Our inspiration came from the Box House, an iconic piece of Swedish modernist architecture. The justified text layout is based on modernist typography, with the addition of the color gold to add a contemporary twist. The poster was sent to selected architects, city planners, students and professors around the world.

We also created packaging that uses bold typography, stark images and distinctive colors. The warm red is a signature color that can be used across a wider range of Looftlighter items. This two-track approach – emotional photography combined with a bold graphic expression – shapes the personality of the product.

The product created an entirely new segment in the air-purifier market. We stripped the design back to the essentials: the filter and docking station. Most air purifiers hide the filters, but the Airpod gives its patented HEPA silent filter full-exposure. The patterns on the filter give it a chameleon-like quality, so it can blend in or stand out. The square docking station houses a fan that revolves so silently you may wonder if your Airpod is turned on.

The result pays homage to Yale’s three most common shapes of key bows (the portion of the key that you hold when turning it). It’s also flexible; it was created with new products and lock  suit different target groups, while still projecting a strong, easily recognized image. So whether it’s used with traditional locks or biometrics, Yale now has a clear design program that references the brand history without losing sight of the future.