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Understanding the demands and limitations in this project is crucial in order to meet up with the customers’ high demands. Our approach is to design a state-of-the-art vehicle that considers the overall passenger experience both from a usability and from an estetical point of view.

The H³ Series Charger enables the charging of a wide variety of portable electronics while on the go and away from the grid. Durable and rugged, the product withstands rain, dust, cold and heat. Compact and portable, the product is appropriately sized and light weight to carry.

Founded in Chicago in 1950, GOOD DESIGN remains the oldest and most established awards program for the most innovative and visionary new product design worldwide. GREEN GOOD DESIGN is a new direction within GOOD DESIGN which values environmental factors. The award values “the most important new international products and buildings that are leading the global way to a design that is fully sustainable and compatible with the highest standards of good environment”.

We have also provided interaction design for both their embedded systems, traditional desktop software and online services. All these systems – from the software integrated in the simulation environment to the online service used to track the trainees – have been designed to closely integrate with each other, despite the various platforms, in order to provide a consistent, efficient and friendly user experience.

This is the first use of the typeface “Pixbo” designed by Propeller and commissioned by General Motors Europe for the premium brands SAAB and Cadillac.

Propeller will maintain it’s core values and continuously focus on proceeding with a positive development and therefore sustain it’s unique offer towards the market. The company retains it’s internal and previous company structure, regarding the administration and geographical location.

For us at Propeller, the clean, soft lines and elegant simplicity of the design make a perfect match for Asko’s Scandinavian heritage. The choices of surface materials appeal to the senses, and are durable and easy to clean, combining sensibility and sophistication into the whole integrated product family.

The clean, soft lines of the physical products are carried through in the interfaces, providing a clear and easily accessible user experience. Simplicity and elegance served as the guiding values for the design work, which resulted in a series of controls that blur the lines between product and interface.

The client’s logotype is constructed from the distinctive element, the bow that connects the ‘i’ with the ‘t’ in ‘ict’. In connection with a classic serif typeface it characterises the umbrella institution it is today. We were commissioned to design the whole corporate identity and accompanying guidelines for the client to implement and maintain the profile over the years to come.

The Orzone corporate identity is constructed from the distinctive element, the hospital cross or the plus sign to separate the ‘or’ (standing for operation room) from ‘zone’. It comes in three different weights; light, medium and bold. As a compliment to that there is the symbol which is the short version of the logotype. Orzone’s identity is as well applied to its subdivisional products orcamp, orguide, orplan and orkey. The corporate identity elements are integrated into the company’s internal and external communication platform.

Orcamp is a complete operation room offering a unique, modern and realistic way of performing individual as well as team surgical training. All devices in the room are realistically sized and shaped, and also resemble reality when it comes to interaction, movements and sounds. The equipment is designed in a unique Orzone identity with a clean and calm expression focusing on ease of use and flexibility.

Rexx is a contemporary and gently renewed version of an already established design tradition. With the characteristic circle like a sign in the grip and great attention to details, materials and proportions, the intention was to create a very distinct product.

By giving great attention to proportions and details in combination with new material and colours, Propeller succeeded in creating a unique collection. The new series is both functional and elegant, based on Scandinavian heritage, carefully balanced on details and simplicity.

Rayzer’s unique placement between the rear-view mirror and the windshield provides an elegant solution to the problems traditionally associated with auxiliary lights: awkward installation, risk of theft, and exposure to dirt, stone chips and parking accidents.

For the design, we looked for inspiration outside the auto industry, in sectors such as optical precision instruments.

The challenge was to create novel ways of visualizing and interacting with the ever increasing capabilities of the mobile platform, taking advantage of both the touch screen and traditional buttons and toggles.

Propeller has designed the show identity and titling sequences that supports and navigates the show. We used simple restricted editorial typography that frames the colourful motion of the fashion history. On-air during spring ‘08 on Wednesdays at SVT 2, 21.30. Enjoy!

We did extensive research at construction sites, distributors and retail sales points across Europe and North America to form the basis of a product design strategy, and then applied this strategy to hand-tools, packaging and retail materials.

To create a physical manifestation of the typeface Propeller designed a type-specimen book to present the three weights of the typeface and all characters that was drawn. The book shows samples of the typeface combined with images from the lush surroundings of the little municipality of Pixbo outside of Gothenburg in Sweden where SAAB Advanced Design Centre is situated.

The design expresses the modularity of the product as well as it is emphasizing its performance and ruggedness. The user interface is for example recessed in a protected area and the supporting legs rotate out an angle from its protected pocket to create a stable broadcasting position.

The machine, which is designed for university researchers, medium-sized academic labs and small biotech companies, had to be reliable, flexible, simple to use and intuitive. In addition, it had to have a small footprint. Surface space in labs – especially those in Japan – is limited, so the machine needed to be compact.

Propeller provided interface graphics for these displays, optimized for the high performance demands of the professional driver environment.

We created the Taste of Purity faucet, which combines grace and practicality. The brushed steel stern is free from knobs or sensors. The only detail is a drop-shaped blue light that lets you know that the purification system is working and alerts you when it is time to change the filters or service the unit.

The result creates an interesting relationship between the outer and inner volumes. It becomes a highly functional luminaire that’s suitable for public spaces but also attractive enough for the small office or home.

We came up with racetrack-shaped packaging that fits into a wide variety of store fixtures. Key information is visible from the front, side and top. A system of colors and symbols makes it easy to identify products, styles, and sizes. Fully recyclable and environmentally friendly, the packaging also features a simple, straightforward graphic language that helps consumers choose the kind of base layers they need for their specific sports.

Initially being a stainless steel machine with a technical look, the autoclave was transformed in order to better fit the environment of a small private dental clinic.

Our inspiration came from the Box House, an iconic piece of Swedish modernist architecture. The justified text layout is based on modernist typography, with the addition of the color gold to add a contemporary twist. The poster was sent to selected architects, city planners, students and professors around the world.

We also created packaging that uses bold typography, stark images and distinctive colors. The warm red is a signature color that can be used across a wider range of Looftlighter items. This two-track approach – emotional photography combined with a bold graphic expression – shapes the personality of the product.

Working with Richard Looft, innovator of the Looftlighter, our task was to come up with a design and, in parallel, create a premium brand to support future products. The design flirts with the traditional masculine tonality of the American barbecue but adds a sleek modern design expression that’s more appealing to contemporary family life. With the Looftlighter, Propeller created an entirely new product that’s both fun and kinder to the environment.

We worked with glass and aluminum to create slender frames and a light feel. But we also included a range of practical details for long-term functionality.   These include easy-to-clean cast marble floor panels that hide drains, a shelf for shampoo and soap, and a handy hook for towels. We also chose to include wood in the design to provide a feeling of quality and serenity, and to connect the shower to Svedbergs’ other bathroom products for a harmonious user experience.

The answer was to use simplicity to distinguish the machine. The user interface is unlike any other control panel. We call it the LineConcept. It is based on a linear left-to-right interaction that intuitively guides you through your options. To convey information we designed a unique typeface for the display panel.

To achieve this, we used a combination of form and finishing details. Sensitive optic equipment is protected by the alidade and bright yellow bumper. This bumper encircles the gray inner-body and continues on to the handle that can be removed for easier vertical measuring. The color is not only visible from a distance, which improves safety and makes it easier to find, but also makes a recognizable statement, and provides a connection to other Trible products.

The minimalist design proved to be successful, and has since been used for several generations of Motorola set top boxes.

The product created an entirely new segment in the air-purifier market. We stripped the design back to the essentials: the filter and docking station. Most air purifiers hide the filters, but the Airpod gives its patented HEPA silent filter full-exposure. The patterns on the filter give it a chameleon-like quality, so it can blend in or stand out. The square docking station houses a fan that revolves so silently you may wonder if your Airpod is turned on.

These were initially not intended as commercial products, but their innovative construction and smooth function made them an immediate success, and their popularity soon prompted SCA to commision a new range of commercial table napkin dispensers in the same vein.

As a result, the Exposure is an fusion of modern esthetics and classic style, complete with understated precision, leather straps and chrome casing.

The Linear Rebel One breaks new ground, and optimizes ergonomics, price and performance. The materials have shaped the character of the design to create a memorable, iconic product in an otherwise conservative business segment.

The challenge was to design a product for a trend- and design-conscious consumer who wants to explore the full potential of their broadband connection and plasma/LCD TV. Instead of imitating the appearance of traditional consumer electronics, the design and materials used give the product a sculptured appearance which enhances any living environment. Because it measures just 27×23x10cm, Kapsel can be positioned horizontally or vertically, or wall-mounted.

We envisioned a display that’s thin, flexible and almost weightless, and that feels friendly and non-technical. The graphic expression is clean and light, and you can skim through it just like a regular newspaper.

We had already designed several other robots for ABB, so we knew the IRB660 had to fit in with them. Only this robot had more complex shapes and a very technical appearance. So we worked on smoothing out its lines, and on creating a feeling of high-level optimization and robustness. The result is a robot that communicates speed and strength, and that matches the rest of the ABB family.

We created a headlamp with a unique single-joint construction for easier one-handed adjustments. It also has a soft rubber panel to protect the forehead, smaller battery packs for better balance, as well as a slimmer form.

The result pays homage to Yale’s three most common shapes of key bows (the portion of the key that you hold when turning it). It’s also flexible; it was created with new products and lock  suit different target groups, while still projecting a strong, easily recognized image. So whether it’s used with traditional locks or biometrics, Yale now has a clear design program that references the brand history without losing sight of the future.

The Satellite sofa has armrests that can be detached to be used as extra seats. This takes the three-seater sofa and turns it into a seating solution with space for up to eight people. The bentwood table can be made using oak or walnut, and has storage space for magazines and books.