We were commissioned to design the on-air identity for the Swedish fashion TV-documentary Velvet. The show presents young upcoming swedish fashion designers, international fashion icons and impulses during the history that has led to the position that fashion has today. Velvet will dive into themes such as Black, Waist and Kitsch.

Propeller has designed the show identity and titling sequences that supports and navigates the show. We used simple restricted editorial typography that frames the colourful motion of the fashion history. On-air during spring ’08 on Wednesdays at SVT 2, 21.30. Enjoy!