PAX Calima

- 2015 -

 

In the process of revitalizing the entire PAX brand identity, Propeller was chosen to lead the product design strategy and product- and UI/UX design.

 

CHALLENGE

To succeed in the fan business you not only have to please the end customer but to consider the installer with equal importance, as it is usually the installer whom chooses which product will be installed. On a technical level, an even greater challenge has been to combine good aesthetics with optimal aerodynamics.

SOLUTION

The new bathroom fan represents the core values of the updated PAX brand. The fan is controlled with an app that helps the installer with the installation process and gives the user easy control of all its features. Together with the smart app, the new PAX fan replaces five different previous models. The installation is much simpler and faster and the fan is easier to clean.

© Propeller Design AB

info@propeller.se | +46 8 441 32 80