General Motors Pixbo

- 2007 -

The typeface Pixbo was designed and developed for General Motors by Propeller and Peter Bruhn. The task was to create a typeface that could be used to support a subtle, yet recognizable, visual differentiation of the two premium brands – SAAB and Cadillac – from the other brands within General Motors.

To create a physical manifestation of the typeface Propeller designed a type-specimen book to present the three weights of the typeface and all characters that was drawn. The book shows samples of the typeface combined with images from the lush surroundings of the little municipality of Pixbo outside of Gothenburg in Sweden where SAAB Advanced Design Centre was situated.

© Propeller Design AB

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