The Looftlighter is a revolutionary barbeque lighter that uses super-heated air rather than chemical accelerants to light the grill. It ignites the charcoal or wood in less than a minute and makes cooking easier, tastier, cleaner and much, much quicker.

Working with Richard Looft, innovator of the Looftlighter, our task was to come up with a design and, in parallel, create a premium brand to support future products. The design flirts with the traditional masculine tonality of the American barbecue but adds a sleek modern design expression that’s more appealing to contemporary family life. With the Looftlighter, Propeller created an entirely new product that’s both fun and kinder to the environment.